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Kang, Y., & Kenneth C.C. Yang. A Text Mining Study of Consumer Post-Exposure Narratives to a Racially-Themed Controversial Campaign: A Narrative Transportation Perspective. Intercultural Communication Studies. 2025, 30(1), 2. doi: Retrieved from https://www.sciltp.com/journals/ics/article/view/905
A Text Mining Study of Consumer Post-Exposure Narratives to a Racially-Themed Controversial Campaign: A Narrative Transportation Perspective